AI Visibility Series
The AI Visibility Audit: Find Out What AI Really Says About You — Part 1
By Impacts Marketing Agency Editorial Team
6 min read
Every week, your future customers ask AI assistants who to hire, what to buy, and who to trust. Those answers are already being written — with or without your input. The only question is whether you know what they say. That's what an AI visibility audit reveals, and it's where every serious GEO strategy begins.
What an AI Visibility Audit Actually Measures
A proper audit queries every major model — ChatGPT, Gemini, Perplexity, Copilot — with the exact questions your market asks, then scores four things: mention rate (are you named at all?), accuracy (is what's said true?), sentiment (is it favorable?), and position (are you the first recommendation or the fourth?). Each is measured against your three closest competitors.
The Five Queries That Matter Most
Start with the queries that decide revenue: "best [service] in [market]", "top [category] companies", "[you] vs [competitor]", "how do I solve [problem you solve]", and simply your brand name. The patterns across these five tell you whether AI sees you as a leader, an afterthought, or a stranger.
Reading the Gaps
Audit findings fall into four buckets: absence (you're never mentioned), misinformation (stale or wrong facts), weakness (competitors recommended first), and invisibility on retrieval (models with live search can't find corroborating sources). Each bucket has a different fix — which is why guessing wastes months.
From Audit to Action
The output isn't a report — it's a prioritized roadmap: which entities to fix, which sources to seed, which content to reformat. At Impacts Marketing Agency, every GEO engagement opens with this audit because the brands that measure first are the ones that move fastest. The next article in this series covers the first fix: entity optimization.
Want this done for your business? See how our AI visibility services get US businesses recommended by ChatGPT, Gemini and Google AI.
FAQ
Questions, answered.
Quarterly at minimum, monthly if you're actively building visibility. AI answers shift as models update and competitors publish — the audit is your early-warning system.
You can spot-check manually by asking the major models your category queries, but a professional audit covers dozens of query variants across every model with sentiment and position scoring — the difference between a snapshot and a map.
Find out what AI says about you.
Get a free AI visibility audit