The Impacts Journal

Thinking thatmoves markets.

Field notes on AI marketing, SEO, AEO, GEO and paid growth — from the strategists doing the work.

AI Visibility Series — Featured

Measuring AI Visibility: The Metrics That Replace Clicks — Part 4

When customers get answers without clicking, traffic stops telling the truth. Here's the scorecard that does.

October 11, 2026 6 min read

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AEO

The AEO Advantage: How Answer Engine Optimization Boosts Your Brand

People don't want ten blue links anymore — they want one trusted answer. AEO makes your brand that answer, and the branding payoff compounds long after the click.

October 10, 2026 6 min read

AI Visibility Series

Citation Engineering: Getting Your Brand Into the Sources AI Trusts — Part 3

AI doesn't take your word for anything — it cites sources it trusts. Here's how to become one of them.

October 4, 2026 7 min read

AI Visibility Series

How to Choose an AI Visibility Agency: What to Look For

Every agency now claims AI expertise. Here are the five things that separate a real AI visibility partner from a rebranded SEO package, and the questions to ask before you sign.

October 3, 2026 6 min read

AI Visibility Series

Entity Optimization: Teaching AI Exactly Who You Are — Part 2

AI models don't read your website like humans do — they resolve entities. If your brand's entity is weak or inconsistent, you're whispering into the void.

September 27, 2026 6 min read

AI Visibility Series

The AI Visibility Audit: Find Out What AI Really Says About You — Part 1

You can't fix what you can't see. Here's how to map exactly what ChatGPT, Gemini and Perplexity tell your future customers about your brand.

September 20, 2026 6 min read

AI Marketing

AI Visibility: The New Battleground Where Brands Win or Disappear

Your customers now ask AI what to buy before they ever search Google. If ChatGPT doesn't know your brand exists, you're losing deals you never even see.

September 13, 2026 7 min read

AI Marketing

Why GEO Is the New SEO — and Most Brands Are Already Behind

800 million people a week now ask ChatGPT what to buy. If AI doesn't know your brand exists, you don't.

July 8, 2026 6 min read

Paid Media

Google Ads in the AI Era: The 4x ROAS Playbook

Smart bidding isn't a strategy. Here's how we combine machine optimization with human judgment to make every dollar accountable.

June 24, 2026 7 min read

AEO

AEO: Winning the Searches That Never Get Clicked

Nearly half of all searches now end without a click. Here's how to make sure your brand is the answer anyway.

June 10, 2026 5 min read

Video

The 2026 Video Marketing ROI Report: What Actually Converts

Short-form isn't a trend anymore — it's the default. Here's what our production data says about video that sells.

May 28, 2026 6 min read

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