The Impacts Journal

Thinking thatmoves markets.

Field notes on AI marketing, SEO, AEO, GEO and paid growth — from the strategists doing the work.

AI Marketing — Featured

Why GEO Is the New SEO — and Most Brands Are Already Behind

800 million people a week now ask ChatGPT what to buy. If AI doesn't know your brand exists, you don't.

July 8, 2026 6 min read

Paid Media

Smart bidding isn't a strategy. Here's how we combine machine optimization with human judgment to make every dollar accountable.

June 24, 2026 7 min read

AEO

Nearly half of all searches now end without a click. Here's how to make sure your brand is the answer anyway.

June 10, 2026 5 min read

Video

Short-form isn't a trend anymore — it's the default. Here's what our production data says about video that sells.

May 28, 2026 6 min read